Thor Shipping & Transport AB and Svecon Freight AB are changing their names to Thor Svecon Group AB and at the same time introduce a new visual identity.
The name change decided at an Extraordinary General Meeting on March 18, 2022, marks a new phase in the company's development and is another step in strengthening the company's market position and continued growth in line with the strategic plan.
Strategy plan
"We have great ambitions to continue on this growth journey. In recent years, we have made several company acquisitions and the name Thor Svecon Group AB (TSG) aligns the new course we are on in line with our strategy plan," says Eric Hjalmarsson, CEO of TSG Short Sea AB. Before the name change, a new graphic profile has been developed that will reflect the company's new identity.
He adds, "We are in an exciting phase of company development and it feels good that our new name contains parts of two established brands that are familiar to our customers."
Modernising the company's visuals
The new profile modernises the company's visuals and communicates better what Thor Svecon Group AB stands for.
"I see very good opportunities for us as a company to develop further in the coming years. Changing names is just the start of an exciting future with the company," concludes Daniel Berglind, Managing Director of TSG Forwarding AB.
